One person (that would be you) then goes through the database and builds a complete description of the project. If it’s a book, then you’ve got a forty-page outline. If it’s a Web site, then you have every single screen and feature. If it’s a conference, then you have an agenda, a menu, a list of venues, and so on. It’s the blueprint. Take this blueprint NOT to everyone, but to the few people who have sign-off control, the people with money, your boss. They can approve it, cancel the project, or suggest a few compromises. Then say, “If I deliver what you approved, on budget and on time, will
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