The only way to succeed is to be remarkable, to be talked about. But when it comes to a person, what do we talk about? People are not products with features, benefits, and viral marketing campaigns; they are individuals. If we’re going to talk about them, we’re going to discuss what they do, not who they are. You don’t become indispensable merely because you are different. But the only way to be indispensable is to be different. That’s because if you’re the same, so are plenty of other people. The only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as
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