Do you remember the old American Dream? It struck a chord with millions of people (in the United States and in the rest of the world, too). Here’s how it goes: Keep your head down Follow instructions Show up on time Work hard Suck it up . . . you will be rewarded. As we’ve seen, that dream is over. The new American Dream, though, the one that markets around the world are embracing as fast as they can, is this: Be remarkable Be generous Create art Make judgment calls Connect people and ideas . . . and we have no choice but to reward you.
