Someone else is getting better than you at hiring cheap and competent workers. They can ship the work overseas, or buy more machines, or cut corners faster than you can. The other problem? Consumers are not loyal to cheap commodities. They crave the unique, the remarkable, and the human. Sure, you can always succeed for a while with the cheapest, but you earn your place in the market with humanity and leadership. It’s certainly possible for a shopper to buy food more cheaply than they sell it at Trader Joe’s. But Trader’s keeps growing, because the combination of engaged employees,
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