Jeff Sexton points out that ten years ago, General Charles Krulak theorized that in an age of always-on cameras, cell phones, and social networks, the lowly corporal in the field would have far more leverage and impact than ever before. He wrote, “In many cases, the individual Marine will be the most conspicuous symbol of American foreign policy and will potentially influence not only the immediate tactical situation, but the operational and strategic levels as well.” Krulak’s law is simple: The closer you get to the front, the more power you have over the brand. One errant minimum-wage cog in
...more
