Creativity is not choosing to wear a pink shirt to an office where only blue and white are standard. That’s merely window dressing. We see this in organizations of all types. We ask someone to do something wacky or original and they change the tiniest surface element instead of finding the root of a creative solution. That’s no accident. That’s what we taught them to do. The opportunity is in changing the game, changing the interaction, or even changing the question.
