Creativity is personal, original, unexpected, and useful. Unique creativity requires domain knowledge, a position of trust, and the generosity to actually contribute. If you want to create a unique guitar riff, it sure helps if you’ve heard all the other guitar riffs on record. Unique implies that the creativity is focused and insightful. Delivering unique creativity is hardest of all, because not only do you have to have insight, but you also need to be passionate enough to risk the rejection that delivering a solution can bring. You must ship.
