The Dip is about this very thing. If you’re not the best in the world (the customer’s world) at your unique talent, then it’s not a unique talent, is it? Which means you have only two choices: 1. Develop the other attributes that make you a linchpin. 2. Get a lot better at your unique talent. It’s possible that no one ever pushed you to be brave enough to go this far out on a limb. Consider yourself pushed.
