The utopian solution—from Plato to Huxley by way of Fourier—is to do away with desire and the suffering it causes by satisfying it immediately. The opposite is true of the sex-and-advertising society we live in, where desire is marshaled and blown up out of all proportion, while satisfaction is maintained in the private sphere. For society to function, for competition to continue, people have to want more and more, until desire fills their lives and finally devours them.”