According to research on priming, when someone is told an answer to a problem that their subconscious has already solved, they read that answer faster. Beeman found this was the case. (This is the “a-duh” experience, a term coined by Jonathan Schooler, from the University of California, Santa Barbara, for when someone else tells you the answer to a problem you were working on. The “a-duh” experience is different from the more positive “aha!” experience, when you solve a problem with insight yourself.)
