How do you get other people to pay regular attention to something that’s important to you? One of the best ways involves getting them to collaborate. Remember that the brain is eminently social, so if you can get a change you desire linked to the social world, you’re on the right track. Creating systems and processes that require people to talk about a project regularly can be as simple as bringing an idea up once a week and having people share their thoughts. Ideas, and brain circuits, come alive in conversation.
