Rather than seize power first and impose a cultural revolution from above, Gramsci argued, Marxists in the West must first change the culture; then power would fall into their laps like ripened fruit. But to change the culture would require a “long march through the institutions”—the arts, cinema, theater, schools, colleges, seminaries, newspapers, magazines, and the new electronic medium, radio. One by one, each had to be captured and converted and politicized into an agency of revolution. Then the people could be slowly educated to understand and even welcome the revolution.
