Chaim was wearing a sharp suit. The flyers were glossy. They’re probably doing well. Hundreds of sheep are probably stumbling back to the fold right now. It unsettles me, just a bit, to think about the business of it, about the expenditure-to-sales ratio and the probable returns. If you can put a value on a soul, there’s probably someone out there just like me, crunching the numbers on the religious-zeal biz.
