their department head confessed that Kobe was their favorite client. Why? Because he kept pushing them to make perfect shoes for him, repeatedly putting himself through grueling workouts with sensors all over his body. After the 2009 playoffs, Kobe pressed them to create a low-top sneaker that would prevent him from rolling his ankles—which seems incongruous on paper—yet Nike believed they pulled it off. And only because he kept challenging them.
