Sean Nemecek

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Rupert was made of better stuff, though, and this seems to have come as a surprise to nearly everyone who knew him. He had absorbed the Guinness concern for the needy, that family sense of obligation to use wealth for the good of mankind. When he received the wedding gift from his father, he did not set himself up in fashion. Instead, he moved his new bride into a home in the slums and launched a crusade to ease the plight of the poor. His social class was scandalized. The common man in Ireland was moved. And the media barely knew what to make of it.
The Search for God and Guinness: A Biography of the Beer that Changed the World
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