In the course of renegotiating the Disney relationship with Pixar, Roth presented Eisner with a proposal that would both solve the issue of succession and address the faltering performance of the animation division. It was admittedly bold: Disney should buy Pixar (as it could have done years earlier) and merge its own animation division into it. “Make it all digital,” Roth urged. “That’s the future.” As part of the deal, Eisner should make Steve Jobs, Pixar’s chairman, president of Disney. “Jobs is a darling of Wall Street,” Roth argued, “and you’d get John Lasseter, the greatest creative mind
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