Mike

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Though Walker had nominally retired in 1982, ceding his chief executive position to Miller, he kept his office, remained chairman of the board, and blocked nearly every innovation Miller and other executives proposed. When they wanted to raise the price of parking at Disneyland from a ridiculously low $1 per car, Walker vetoed the move. “The parking lot is the first thing the guest sees,” he argued. “Walt wanted them to think that this is the greatest place on earth.” Likewise the admission price couldn’t be touched. “We have to keep our prices low,” Walker argued, “so that guests feel they’ve ...more
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