Michael Ovitz, a top talent agent in Hollywood for many years and later president of the Walt Disney Company, recognized the link between scripting and success: “Every detail is important. Where do you have a meeting? What is the surrounding environment? People who don’t think about these things have a harder time in business. It’s got to be the right place. It’s got to be the right color. It’s got to be the right choice. Everything has to be strategized. You have to know where you’re going to come out before you go in. Otherwise you lose.” (New York Times, May 9, 1999.) Scripting and
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