One executive summed it up like this: “It’s not real NFL football.” He viewed it as gimmicky, smoke and mirrors, neither substantive nor long-lasting. He was wrong. The complexities of the offense I created as compared to his “real” way were as dissimilar as a Rolex to a sundial. (Few inventions are created out of nothing. What I was doing had its roots in the theories of others who had modernized the passing game, most notably the brilliant Sid Gillman.)
