During my ten years as head coach of the 49ers, we won more than our share of division, conference, and Super Bowl games; we also lost sixty-three games. During some of those defeats, the dance of the doomed could be clearly seen on the faces of some 49er players, even by fans in the upper decks of a stadium. And certainly by our opponent right across from us on the field. On those occasions I would say to the team in various ways, “Fellas, I guess we’re gonna lose today. How do you want to do it?” They knew what I meant. I was asking them to stand up and fight and if they lost, at least to
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