He didn’t like showboating or anything that suggested somebody was better than anybody else in his organization. Mutual respect among all employees was big for him, and boy, if he saw evidence to the contrary, he’d go off. One of his assistant coaches owned a Corvette with a personalized license plate that drew attention to himself—that this guy was a coach with the 49ers, which suggested, “I’m a big shot.” Right away Bill spotted it in our parking lot, and that night during our coaches’ meeting, he lit into it: “Somebody in this room has a red Corvette with a stupid license plate on it. I
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