In fact, to encourage positive thinking, pride, and self-esteem, I insisted that specific equipment carrying the emblem of the San Francisco 49ers be treated with respect. For example, players were told their practice helmets, which carried our emblem, should never be tossed around, sat on, or thrown in the bottom of their lockers: “Wear it, hold it, or put it on the shelf in your locker.” The same applied to their game helmets, of course.
