Ownership of radios, already widespread before the war, was near universal by 1960: in that year there was one radio for every five people in the USSR, one for every four people in France, Austria and Switzerland, one for every three people in Scandinavia and East Germany. In effect, almost every family owned a radio.19 Most domestic radio sets had evolved little from the large, unwieldy, valve-driven wireless units of the inter-war decades. There was usually one per family. It occupied a prime site in the parlor or kitchen and the family had perforce to listen to it while gathered in one
Ownership of radios, already widespread before the war, was near universal by 1960: in that year there was one radio for every five people in the USSR, one for every four people in France, Austria and Switzerland, one for every three people in Scandinavia and East Germany. In effect, almost every family owned a radio.19 Most domestic radio sets had evolved little from the large, unwieldy, valve-driven wireless units of the inter-war decades. There was usually one per family. It occupied a prime site in the parlor or kitchen and the family had perforce to listen to it while gathered in one place. Even car radios altered little in this respect—the family that traveled together, listened together, and parents chose the programs. Wireless radio was thus a naturally conservative medium, both in its content and in the social patterns that it encouraged and sustained. Transistors would change all this. The transistor radio was still rare in 1958—in all of France, for example, there were just 260,000. But three years later, in 1961, the French owned two and a quarter million transistor radios. By 1968, when nine out of every ten people in France owned a radio, two thirds of those radios were portable models. Teenagers no longer needed to sit around with their families, listening to news and drama directed at the taste of adults and scheduled for ‘family listening hours’, usually following the evening meal. They now had their own programmes—‘Salut les Copains’ on French national ra...
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