Moreover, whereas the cleaning products and breakfast cereals advertised on early commercial television in Britain were directed towards housewives and children, commercial breaks on Radio Monte Carlo and elsewhere were aimed above all at the ‘young adult’ market. Teenage discretionary spending—on tobacco, alcohol, mopeds and motor bikes, modestly-priced fashion clothing, footwear, make-up, hair care, jewelry, magazines, records, record-players, radios—was a huge, and hitherto untapped, pool of cash: advertising agencies flocked to take advantage of it. Expenditure on retail advertising in
...more
