The American response was to set up ‘America Houses’, with libraries and newspaper-reading rooms, and host lectures, meetings and English-language classes. By 1955 there were sixty-nine such America Houses in Europe. In some places their impact was quite considerable: in Austria, where the Marshall Plan years saw 134 million copies of English-language books distributed nationwide, a significant percentage of the population of Vienna and Salzburg (the former under Four Power administration, the latter in the US Zone of Occupation) visited their local America House to borrow books and read the
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