Here were tried-and-true methods developed in the American business world that had an impressive track record of success.
Pastors, I learned, no longer preached fantasy sermons on what the church should be. We could actually do something about the shabby image we had of ourselves. We could use advertising techniques to create an image of church as a place where we and our friends could mix with successful and glamorous people. We could use media manipulation to get people to do something they were already pretty good at doing: being consumers. All we had to do was remove pictures of the God of
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