Presentation Zen Design: Simple Design Principles and Techniques to Enhance Your Presentations (Voices That Matter)

by Garr Reynolds

2003). Peterson talks about how inexperienced photographers often snap photos that have too many points of interest—too many elements that alienate the eyes, causing them to move on. This lack of direction in the composition fails to engage or satisfy viewers, causing them to look elsewhere. Viewers are left feeling a bit of confusion that Peterson describes like this: Imagine finding yourself lost on the open road. You finally see a lone gas station up ahead, you’re hungry to discover the route back to the freeway. You ask the attendant for directions, and he begins to offer plan A and plan B and plan C, each with varying degrees of specific detail. Rather than finding the clear, simple, and concise directions you were seeking, your brain is now swimming in a sea of even greater confusion. Clear, simple, and concise directions are all that you wanted.