Several years ago, management expert Tom Peters began emphasizing the importance of design. In his book Re-Imagine! (DK Adult, 2006), Peters states that we’re all designers and that we all need to become more design mindful. “Presentation of a financial report is as much a ‘design thing’ as is the creation of a sexy-looking product.” Design isn’t just about iPods and cool products; it’s about improving people’s lives and making things clear and accessible. Design, at its most fundamental level, is about finding solutions.
