Empty space, generally referred to as “white space” whether or not it’s white, is just as valuable as positive design elements, such as images and text. Space is not just something to be filled in; it is itself a valuable tool for achieving engaging, clear visual messages. White space can help direct the viewer’s eyes to positive elements by providing a contrasting quiet area that naturally “points” toward positive elements. White space is necessary for creating designs with balance, harmony, and clear hierarchy.
