Clarify your intention. Design is about choices and intentions; it is not accidental. Design is about process. Design is often systematic, although there is room for great flexibility and creativity within a system. The end user will usually not notice “the design of it.” To the user, it may seem like “it just works,” assuming they think about it at all. This ease-of-use or ease-of-understanding is not by accident. It’s a result of your careful choices and decisions, including your deliberate choices about what to include and what to exclude.
