far from being easy, simplicity in design is actually hard to achieve. In other words, simplicity is not simple. We should not be concerned with what is easy for us, however, but what is easy for them. Thinking like a designer, our goal is to make visuals that support our message in a manner that is easiest for our audience to understand, revealing our message in the clearest way possible. Having a better understanding of key design principles will indeed make things a bit easier for us, and a lot easier for our audience.
