Presentation Zen Design: Simple Design Principles and Techniques to Enhance Your Presentations (Voices That Matter)

by Garr Reynolds

Become a master storyteller. Often it’s not only the design—the solution to a problem—that is important, but the story of it. This is related to No. 5 earlier. Ditch your ego and focus on the meaning of the solution. Practice illustrating the significance of solutions, both verbally and visually. Learn to avoid slick, polished pitches, and instead take people on a short journey that explains the significance of your design. Start with the general, then zoom in on the detail. Expand the focus again to remind us of the theme or key concept, then zoom back in to illuminate more detail. The details are important and necessary, but what people remember is the story.