Ideally, your subject’s eyes would be in the top third of the photo, and your subject would pretty much fill the frame. Also, it’s OK to crop off the top of your subject’s head a bit (just look at the ads in any magazine), but never chop off his or her chin. Also, the most important thing to have in focus is your subject’s eyes, so make sure your focus point is on the eyes (this goes for shooting wildlife, too).