Check your ego at the door. This is not about you; it’s about them. It’s about your audience, customer, patient, student, etc. Look at the problem from their point of view—put yourself in their shoes. This is not easy; it takes a great deal of empathy. Empathy, an undervalued “soft skill,” can be a great differentiator that sets you apart from others. It is key to truly understanding a problem, a problem that impacts others. One of the fundamental ideas about design and design thinking is that the work is not about us. It’s always about solving a problem in the best interest of others.
