With a long enough crowbar, you can rip nails out of a board. With a long enough teeter-totter, you can lift a sumo wrestler off the ground. With enough leverage, you can change your company, your industry, and the world. The levers just got longer (for everyone). The Web and word of mouth and viruses and outsourcing and the long tail and the other factors involved in social media mean that everyone (every person, all six billion of us) has far more power than ever before. The king and the status quo are in big trouble. Wait. You might have glossed over that last paragraph—perhaps because it’s
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