A remarkable product or service is like a purple cow. Brown cows are boring; purple ones are worth mentioning. Those ideas spread; those organizations grow. The essence of what’s happening in the market today revolves around creating purple cows. Here’s the marketing math: Ideas that spread, win. Boring ideas don’t spread. Boring organizations don’t grow. Working in an environment that’s static is no fun. Even worse, working for an organization that is busy fighting off change is horrible.
