Tribes: We Need You to Lead Us

by Seth Godin

What I’m saying is that one person—okay, what I really mean is you—has everything. Everything you need to build something far bigger than yourself. The people around you realize this, and they are ready to follow if you’re ready to lead.

Fear’s an emotion, no doubt about it. One of the strongest, oldest, and most hardwired. The media love to glamorize the rare downfall of the heretic who doesn’t quite make it. We’re already primed to hear about the person who got into trouble, who lost his job, his house, his family—his happiness—because he had the hubris and audacity to challenge the status quo. And since we’re eager for this news, we notice it the few times it happens. What’s interesting about the folks I meet who are engaged and are clearly heretics is that they’ve actively talked themselves out of the fear. I mean, the fear is still there, but it’s drowned out by a different story.