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4. Movements are made most clear when compared to the status quo or to movements that work to push the other direction.
5. Exclude outsiders.
6. Tearing others down is never as helpful to a movement as building your followers up.
The secret of being wrong isn’t to avoid being wrong!
The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there. People will follow.
“You’re not going where I need to go, and there’s no way I’m going to persuade all of you to follow me. So rather than standing here watching the opportunities fade away, I’m heading off. I’m betting some of you, the best of you, will follow me.”
Retiremrnnt Speech
The timid leave a vacuum.
Even a little bit of action, a few new ideas, or a tiny bit of initiative can fill the vacuum.
The organizations that need innovation the most are the ones that do the most to stop it from happening.
The big win is in turning donors into patrons and activists and participants.
don’t start with the leader of the opposition. Begin instead with the passionate individuals who haven’t been embraced by other tribes yet.
The largest enemy of change and leadership isn’t a “no.” It’s a “not yet.”
It was his leadership and commitment that made it occur, not the idea itself
Caring is the key emotion at the center of the tribe. Tribe members care what happens, to their goals and to one another.
Being charismatic doesn’t make you a leader. Being a leader makes you charismatic.
It’s a choice, not a gift.
The secret, Reagan’s secret, is to listen, to value what you hear, and then to make a decision even if it contradicts the very people you are listening to.
without people pushing against your quest to do something worth talking about, it’s unlikely to be worth the journey. Persist.
“It never has. You can’t bring permanent solutions in from outside.”
find leaders (the heretics who are doing things differently and making change), and then amplify their work, give them a platform, and help them find followers—and things get better.
Credit isn’t the point. Change is.
There are tons of little no’s everywhere we look. The BIG YES, on the other hand, is about leadership and apparent risk.
“Imagination is more important than knowledge.”
Compromise may expedite a project, but compromise can kill it as well.
People don’t believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.
Leadership is now like that. No one gives you permission or approval or a permit to lead. You can just do it. The only one who can say no is you.
Once you choose to lead, you’ll be under huge pressure to reconsider your choice, to compromise, to dumb it down, or to give up. Of course you will. That’s the world’s job: to get you to be quiet and follow. The status quo is the status quo for a reason. But once you choose to lead, you’ll also discover that it’s not so difficult. That the options available to you seem really clear, and that yes, in fact, you can get from here to there. Go.
