You’re not going to be able to grow your career or your business or feed the tribe by going after most people. Most people are really good at ignoring new trends or great employees or big ideas. You can worry about most people all day, but I promise you that they’re not worried about you. They can’t hear you, regardless of how hard you yell. Almost all the growth that’s available to you exists when you aren’t like most people and when you work hard to appeal to folks who aren’t most people.
