Improving a Tribe As we saw earlier, it takes only two things to turn a group of people into a tribe: • A shared interest • A way to communicate The communication can be one of four kinds: • Leader to tribe • Tribe to leader • Tribe member to tribe member • Tribe member to outsider So a leader can help increase the effectiveness of the tribe and its members by • transforming the shared interest into a passionate goal and desire for change; • providing tools to allow members to tighten their communications; and • leveraging the tribe to allow it to grow and gain new members.
