Tribes: We Need You to Lead Us

by Seth Godin

Tribe communication 1 leader to tribe 2 tribe to leader 3 member to member 4 member to outsider

1 shared interest+ desire to change 2 tools to tighten communication 3 leveraging the tribe to grow and gain members

- Tribes aren't about stuff, they're about CONNECTION

The force of the NEW The force of the GREAT DON'T SETTLE FOR LESS THAN GREAT

1 TRUE FAN is worth 100 in the crowd

An individual artist needs only 1000 TRUE FANS

Innovation is everything Initiation is everything Breaking the status quo is everything One person can reach one billion people

I have everything I need right now The people are ready to follow if I'm ready to lead

Tribes are waiting to be turned into movements

The decline of factories The rise of independent upstarts

Heretics are engaged, passionate, and more powerful and happier than everyone else.

the one who is daring to be great,

DON'T WAIT

The big YES