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Ruth Graulau
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Tribes: We Need You to Lead Us, by Seth Godin

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Human beings can’t help it: we need to belong. One of the most powerful of our survival mechanisms is to be part of a tribe, to contribute to (and take from) a group of like-minded people.
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Tribes: We Need You to Lead Us
Tribes: We Need You to Lead Us
by Seth Godin
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