By referring to customers in disparaging terms such as “grazer” and “consumer,” industries do a disservice to their own goals and missions. But wait—what is wrong with “consumer”? Well, just consider it; not even an animal is a net consumer. If it were, the farmer would not keep it. A cow may consume $300 of hay and feed each year, but it probably produces $1,200 worth of milk, butter, and cheese during the same period.
