“The older I get, the more I’m convinced that motives make so much difference,” Jobs said. “HP’s primary goal was to make great products. And our primary goal here is to make the world’s best PCs—not to be the biggest or the richest.” Jobs said Apple has a second goal, which is to make a profit—both to make money but also to keep making products. “For a time,” Jobs said, “those goals got flipped at Apple, and that subtle change made all the difference. When I got back, we had to make it a product company again.”
