Even in something as diminutive as the letters of a typeface, we may detect well-developed personalities, about whose lives and daydreams we could without great difficulty write a short story. The straight back and alert upright bearing of a Helvetican ‘f’ hint at a punctual, clean and optimistic protagonist, whereas his Poliphilus cousin, with a droopy head and soft features, strikes a sleepier, more sheepish and more pensive note. The story may not end well for him.