Jody Mulkey

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Reframe the task from being one of merely finding all the problems or pitfalls for a particular course of action to one in which the task is not only to uncover problems but also to solve them. This reframing transforms talk about how something that may be useful and necessary can’t be done into talk about how to do it. An example illustrates the process.
The Knowing-Doing Gap: How Smart Companies Turn Knowledge into Action
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