The Accidental Entrepreneur: The 50 Things I Wish Someone Had Told Me About Starting a Business

by Susan Urquhart-Brown

• Myth 4: "All I need is a good idea. " There are many wonderful ideas and products that have never seen the light of day. It's much easier to come up with ideas than to implement them. However, even if you follow through with building the better mousetrap, your business may not succeed. Even if you have a good idea and the technical expertise to create the product, you also need to be able to get others excited about the product and invest money in its production. You may need the services of an accountant, lawyer, banker, distributor, or vendor to make your product successful. All of these people need to buy into your idea or product. In short, you need not only a good idea, but also the ability to communicate your vision, a great business plan, and the ability to produce and sell the product with the help of your backers.

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