The Accidental Entrepreneur: The 50 Things I Wish Someone Had Told Me About Starting a Business

by Susan Urquhart-Brown

5. "How will I market my business?" The marketing strategies you choose must do two things: One, reach your target customers, and two, fit your business because you must continually market your business. Out of sight (or sound) is out of mind. For example, speaking and writing is a good marketing mix for business consultants. Back-of-the-room sales are also brisk if you have authored a book. However, if you love to give talks but you own a retail store, your store location and a well-placed radio or TV/cable commercial might reach a wider audience of potential customers. 6. "How will I finance my business?" The flip side of the question, "Will I make enough money?" is "Do I have enough money to get started?" Work with an accountant or business consultant to

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