The Accidental Entrepreneur: The 50 Things I Wish Someone Had Told Me About Starting a Business

by Susan Urquhart-Brown

Questions to Ask Yourself 1. "Who am I?" Starting and running a business is a lot like running a marathon. There will be highs and lows, and the prospect is both exciting and scary. To maximize your chances, analyze your strengths and weaknesses as well as your personal characteristics. For example, to be in business, you need determination, persistence, creativity, flexibility, and a steep learning curve. Will you be able to develop and strengthen these characteristics better by working alone, being in a partnership, or being at the helm of a fast-growing organization? How does your business idea fit in with your personal goals for the next three to five

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