""Don't be like 95 percent of wannabe entrepreneurs who think they have a great idea and jump into business without careful planning."'
2. "What business am I in?" Carefully define and detail what your product and/or services are. What problems do you solve? What benefits do you provide? Who are you targeting to buy your services? Consumers? Organizations? Where are they located? How will you reach them? For example, if you want to build a coaching practice, what type of coaching do you offer-executive coaching in which your clients are corporations, or personal coaching in which
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